What does layering an Affinity audience with a broad keyword targeting campaign help you do?
What does layering an Affinity audience with a broad keyword targeting campaign help you do?
Question:
What does layering an Affinity audience with a broad keyword targeting campaign help you do?
- Reach people who have been identified as being in the mindset to buy
- Reach people based on specific demographics such as marital and education status
- Find new customers that share the behaviors and characteristics of your marketing audience segments
- Ensure your ads are only seen by people who have demonstrated a qualified interesting your service and/or product(s)
Correct Answer is:
Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
Explanation:
By layering the Outdoor Enthusiast affinity audience to your broad keyword targeting campaign, you’ll make sure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s).
Google’s Audience solutions allow you to create audience lists based on a multitude of signals, then layer those audience lists onto your ad groups. This allows you to then condition your bids, creatives, and keywords based on different audience insights.
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